Positioning

LinkedIn is not a CV

Most people fill the profile like a job application, then wonder why nobody reaches out.

14 September 20266 min read

A CV talks about the past. A profile has a different job: telling one specific person that you solve their problem.

The difference is one question

Instead of "what is my experience?" ask: "who do I want to hear from, and what do they need to read to decide?" Any line that doesn't serve that question comes out.

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